Projects on Aiden King · AI Partner · Newcastle, NSW

What actually replaces a coal job?

info@aidenking.com.au (Reiner Gärtner) — Wed, 01 Apr 2026 00:00:00 +0000

Politicians love saying “green jobs.” It polls well. It makes for good press releases and even better election promises. But when I moved to Lake Macquarie and then Newcastle, right in the heart of Australia’s coal country, the engine room that powered Sydney for a century, I noticed something odd. Everyone was talking about the transition. Nobody was counting it.

How many green jobs are actually being advertised in the Hunter right now? What kind? Are they replacing coal jobs at the same skill level and pay grade, or are we swapping a $120k excavator operator for a $55k solar panel installer and calling it progress?

I almost bought that apartment

info@aidenking.com.au (Reiner Gärtner) — Mon, 02 Feb 2026 00:00:00 +0000

I rent a small apartment in Wickham, one of the big white buildings by the Interchange. A while back, my landlord mentioned he might be open to selling it to me. Great. But at what price?

His method: he looked up what the apartment three floors down sold for six months ago, asked ChatGPT whether prices had gone up since, and added 20%. “Do your own research,” he said.

So I did.

My son thinks it's ok

info@aidenking.com.au (Reiner Gärtner) — Sat, 20 Dec 2025 00:00:00 +0000

My son fishes. Properly fishes. He knows which bait works at which tide, what the wind needs to be doing, when the flathead move from the flats into the channel. The kid has done his research. I know two knots. The Uni Knot and the Uni-to-Uni. That’s my entire repertoire.

We fish together sometimes, usually at Queens Wharf in Newcastle, where he sighs at my casting and re-ties my hooks without being asked. Through those afternoons I picked up something that stuck with me: fishing isn’t luck. It’s patterns. Tide, wind, swell, time of day, season, water temperature, what it rained last week. There’s a window when conditions line up, and if you miss it, you’re just sitting there holding a rod.

The SEO expert who never left the dashboard

info@aidenking.com.au (Reiner Gärtner) — Mon, 01 Dec 2025 00:00:00 +0000

The SEO expert I worked with could read a Search Console graph the way a cardiologist reads an ECG. He’d spot the dip, trace it back three weeks, name the probable cause. Genuinely impressive. And completely useless, because by the time he finished analysing, the moment to act had passed.

We were supposed to be optimising content together. Rewriting headlines, killing pages that cannibalised each other, pushing the things that were actually gaining traction. Instead, I’d watch him disappear into dashboards for hours. Filters applied, date ranges adjusted, segments compared. He’d surface with findings that were interesting but led nowhere. I kept thinking: mate, close the tab and do something.